Beat your competitors with marketing consistency. Take a few minutes to evaluate your marketing. Gather all of your marketing pieces you’ve done recently, take a step back and analyze them as a whole.
1. Analyze your logo.
Do you have different versions used across platforms? Is the logo on your business card a different color than the logo on your email signature? Make sure your logo, if nothing else, always stays consistent across print, online and television.
2. Analyze your marketing messages.
What message best represents your brand image? That’s your brand promise which should be reflected in every marketing tactic.
3. Analyze your design theme.
When you look at all of your advertisements, commercials, your website etc, do you see a common design theme? Your vehicle vinyl wrap and your website should have similar colors and design elements. Your commercial and your print advertisements should complement each other, so your brand is immediately recognizable.
Not keeping your brand image consistent can actually hurt the perception your customers have of your business, which could mean a loss in sales for you.
How do you make your brand stand out? Apply these two key points that successful brands take action on every day.
1. Successful brands care.
This goes beyond caring for the community and their employees. What this means is the brand cares about, well, their brand. These organizations are constantly asking the question, “Does this decision support our brand?” This can be anything from campaign designs to the next event they decide to sponsor.
2. Successful brands understand their brand is an assett that needs to be managed.
They realize their brand is more than just their logo. These organizations realize their logo is a symbol of their company as a whole. They constantly evaluate how their logo and name is being used online, in print materials and by others in their organization. They strive to keep not only a consistent ‘look’, but also ensure they are representing their brand in the products and services they deliver.
Remember your organization is represented visually through your brand image. So keep it consistent to reflect that your company is stable, capable and a trustworthy brand to do business with.