The Challenge: Cook came to us wanting to find a way to easily provide consumers with information that would help set them apart from their competitors. In addition to that, their overall goal was to obtain more qualified leads for their business.
The Results: Building on the already strong logo, we were able to create strong pieces to support that. This included a dealer handbook, video, company posters, signage, and social media assets. During the process we also revamped their existing website to drive more traffic to the Cook brand. Since partnering with us, Cook Portable Warehouses has nearly tripled their website-based leads.
I can’t say enough good things about the team at Innovations Branding House. They assist our company in every facet of marketing from web development and content marketing to graphic design and social media management. They are very attentive to our needs and always quick to respond to emails and phone calls. Most importantly, they get results! I would highly recommend IBH to anyone looking for a knowledgeable and dedicated team to assist with marketing.
Cook Portable Warehouses
The Challenge: Finding the perfect harmony for a brand and their sub-brands can be tricky. To prevent customer confusion, Innovations recommended that Jackson Purchase Medical Associates market themselves with the abbreviation “JPMA” and rebrand themselves. Innovations oversaw that entire rebranding campaign.
The Results: Our finished product gave JPMA a unified brand portfolio and helped position them to better meet their mission. We gave the seven sub-brands their own logos while still tying them to the JPMA brand as a whole. This rebranding also included an updated design for the company’s marketing pieces, photography for their team members and one-minute videos for each member on the JPMA medical staff. Finding the perfect harmony for a brand and their sub-brands can be tricky. To prevent customer confusion, Innovations recommended that Jackson Purchase Medical Associates market themselves with the abbreviation “JPMA” and rebrand themselves. Innovations oversaw that entire rebranding campaign.
The Challenge: Formerly known as Ballard Telephone Cooperative, BTC had expanded their scope of business when they began serving more than the Ballard County area. To bridge the disconnect between the name and the services they offer, the BTC brand needed a whole new meaning.
The Results: Using the letters “BTC,” Innovations landed on the phrase “Bringing Technology Closer” and we revamped the brand from top to bottom. This work included an updated website and new identities for each branch of service. We also created business cards, video, postcards, and truck wraps for the business.
The Challenge: Utilities Dynamics (UDI) was looking for a unique way to get their company in front of the right clients. They initially focused on exploring an email campaign but the supporting elements, such as their overall brand story and website, weren’t as strong.
The Results: Innovations started with the UDI logo and rebuilt the brand from top to bottom. Because website traffic was very low, we developed an engaging website to drive more users to their web platform. We also created relevant content to use in blogs, print pieces and downloads that would appeal to their target audience. Ultimately, these components enabled us to craft the perfect email campaign.
Innovations has been invaluable in helping us achieve brand cohesiveness and consistent messaging in all of our marketing materials. They really took the time to dig in and understand our company and our objectives. Todd and his team developed a lead generating website and marketing materials that make us stand out from the competition. They have exceeded our expectations, and we look forward to our continued partnership!
The Challenge: Increasing overall sales leads was a major goal for Air Relief but they were not sure where to start. To raise the number of qualified leads, a company has to be willing to create a cohesive marketing campaign to support that goal. Air Relief relied on Innovations to do just that.
The Results: Our goal was to help Air Relief understand how to market themselves to prospective clients and successfully close a sale. We delivered a new website, trade show materials, instructional videos and valuable online content to help support their brand. Since partnering with Innovations, Air Relief has seen an increase in their qualified sales leads.
Innovations is a good fit. A complete one stop shop for all marketing support.
The Challenge: Credit Bureau Systems came to us for help with their overall brand identity. They had multiple sub-brands under their company umbrella, but no cohesive branding or marketing to represent that connection.
The Results: Innovations built a cohesive brand identity that helped raise awareness for all aspects of their business. This package included logo design, website redesign, print, photography and video. We also provided them with materials for upcoming tradeshows.
We worked with Innovations Branding House on rebranding our business, top to bottom. When we started, we had a multitude of logo variations that were being used in our in-house marketing efforts. Innovations helped us by establishing an identity for our main brand and 6 subbrands with logos for each, as well as individual websites. From print design to exhibit booth design, and videos of sales people as well as a sales training seminar lead by Todd Duff, Innovations did a stellar job creating marketing materials as well as developing a marketing campaign for Credit Bureau Systems.
Credit Bureau Systems