Innovations Branding House

The Plan Dictates the Tools


Choosing the right strategy to promote your business isn’t easy. There are lots of choices to make, lots of paths to take, and lots of budgets to work around. Those decisions can be tough to make, and unless you’re an expert in your specific customer base’s behavior patterns, they can also be a waste of time and resources.

The good news is, we’re here to help you sort that out. We’ve been crafting marketing solutions for customers in Paducah, Western Kentucky and all throughout the region for over 17 years. Whether it is a comprehensive, responsive, editable website, or an epic visual tale of your company’s journey over the years, we know how to craft a formula that best represents your brand by targeting your specific customers.

How do we do that? Great question. Essentially, we binge-watch your customers’ habits, pick their brains, and see what about you makes them tick. Through that analysis, we determine the best courses of action by sense of urgency.

We might learn that they love your product, but don’t respond well to your logo and are discouraged by your lack of social media presence. They might like your website well enough, but think it could use a refresh. And they really love your “about us” video, but they had never seen before, even though it’s been on the website for over a year.

From this analysis, we’d develop a plan: FIRST: Logo redesign. By creating a visual identity that better resonates with your current customer base, you are more likely to attract new customers with a refreshed approach. NEXT: Develop a social media plan. Begin by resuming regular posting, being sure to keep the customer in mind when curating content. Like that great video you created that is currently just sitting at the bottom of your website’s “about” page, not getting noticed.

And that’s just the beginning. Once we’ve taken those first crucial steps, then we’ll craft a marketing plan customized JUST FOR YOU based on what makes the most sense for your business. Improve your Google ranking, increase your exposure, and ultimately, better your brand.