Innovations Branding House

Photography

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An image can tell a story, evoke emotion, or simply be used to describe inside a frame what words might lose in translation. In order to do so, however, the imagery needs to be strong. It needs to be deliberate.

With the advancement of technology, and the ever-increasing number of editing apps now available, anyone with a modern smartphone can take a high quality photo. What ends up happening, far more often than not, is you end up with an uncompelling high quality photo.

Composing a photograph is much more than pointing and shooting. It’s in how you frame it, what you choose to make your focal point, how shallow or far the depth of field needs to be, natural light vs. artificial… and those are just the decisions that need to be made before you even look through the lens.

This type of skill is rarely inherent and requires years of training to fully understand and execute. It isn’t hard to create a good photograph. But if your goal is to have great photography on your website, in your advertisements and for your social media channels, you’re going to need more than just an Instagram filter.

The mind processes images 60,000 times faster than text, and messages with visual accompaniment are much more likely to be seen and read. Trust us, we’ve done the research. If your goal is to promote your brand with great photography, then give us a call today. Let us help you visually bring your brand to life.