STRATEGY

Our marketing plans aren’t pre-packaged. Your goals change over time. And so should your marketing strategy.

There’s more to creating the perfect marketing plan than just choosing your outlets and creating an ad for it. In fact, it is more accurately described as a marketing strategy. When developing a strategy for your business, you want it to be meticulous, thoughtful and calculated.

Before proposing your plan, we want to get to know who we are marketing to. Who’s your target demographic? Are you looking to reach a new demographic? Or are you looking to increase activity from your current customers?

Answering these questions enables us to then develop a concept for the types of marketing we will pursue, whether it is print advertising, radio, or a strong video to promote on social media or television.

Then, we can develop a plan for how and when these materials will be rolled out and decide how we can best measure the results of our efforts to determine the best course moving forward. Now that we have a solid strategy, we can move to the next phase.

EXECUTION

We offer consultations to develop and implement a plan of action to help achieve your goals and bring your “big picture” to fruition.

After all of the ideas are in place, then the physical creativity can begin. We’ll begin designing print pieces, scheduling locations for video, writing scripts, blogs, and social media posts, and perform digital assessments on how well your website is ranking within your industry.

This is how a marketing campaign gets put into action. It’s not really a campaign unless there is a strategy behind it. Part of that strategy was determining when to implement each of these action items so they complement each other instead of competing with one another.

If the execution is performed according to plan, then you will get a multi-faceted approach aimed at reaching your audience from several platforms, giving maximum exposure to your brand at a steady and calculated pace.

While your campaign is underway, we continue to monitor the success and activity of each of our efforts through the measuring techniques we set up during our strategy sessions. At the campaign’s close, we can see how each execution performed and begin planning for the next plan of action.

STRATEGY

Marketing & Strategy

Marketing is what we do best. We know what it takes to get you more business. We will do the research, help to determine a strategy that best fits your business and your consumers, and then choose the best methods to communicate your message and maximize exposure.

Research

Our marketing plans aren’t pre-packaged. Your goals change over time. And so should your marketing strategy. Before we can develop a plan for your business, we have to do our research. Then we get to work developing a strategy to effectively reach your target market and grow your business.

Business & Marketing Consulting

Some of our clients already have a full set of tools, but still need the blueprints to get the finished product. We offer consultations to develop and implement a plan of action to help achieve your goals and bring your “big picture” to fruition.

Campaign Development

Not every message can be conveyed in one fell swoop. We can develop a campaign and form a strategic plan of action through various channels that are most appropriate for your message to reach your consumers and bring in new customers.

Inbound Marketing

There are many ways to reach out to your customers. But what do you do to communicate with the ones who come to you? We handle an array of inbound marketing techniques, including paid media marketing, content creation, blogging, social media strategies, email marketing and lead nurturing. You have customers knocking at the door. Make sure someone is there to answer it!

Social Media Management

There’s a reason why we’re on our phones all day. We don’t have to tell you Facebook, Twitter, and Instagram are great ways to market your business. We do have to tell you that just like with traditional marketing, there are ways to more effectively develop your social media strategy to maximize your time and investment.

EXECUTION

Branding

Branding is more than just a logo (but we can do that, too!). We will work to come up with the most cohesive and comprehensive message to implement in your marketing materials to make sure your customers know what sets you apart from the competition.

Graphic Design

A strong design is a crucial facet of your brand. It is the visual representation of your brand, as it provides your customer’s first impression. Whether you need a website, advertisement, or print piece, our experienced designers create eye-catching work that is sure to set you apart.

Web Design & Development

We started making websites in 2000, and we haven’t forgotten our roots. We design and develop responsive, SEO driven websites unique to each client in order to get them to stand out from their competitors.

Video & Radio Production

Our audio and video production team has been crafting commercials, web videos and feature films both on and off the clock for years. Operating both in our studio and on location, we put in hours of research and planning before a camera is ever lifted. The result? A dynamic and compelling spot that you will be proud to call your own.

Photography

An image can tell a story, evoke emotion, or simply be used to describe inside a frame what words might lose in translation. The mind processes images 60,000 times faster than text, and messages with visual accompaniment are twice as likely to be seen. Trust us, we’ve done the research. Let us bring your brand to life.

Printing

From business cards to billboards, we can take care of all of your printing needs. Our print specialist expects nothing short of perfection, so you can rest easy knowing your advertisement or promotional material will be created with care. We can handle quantities of any size, so no need to be stingy on those networking events.

Search Engine Optimization

So you want to rank first on Google. Who doesn’t? But getting there isn’t easy. Most web traffic is generated through search engines like Google, Yahoo and Bing. The way you structure your website and content, paired with your usage of keywords on your pages and in your graphics, will determine where your site will fall in the results. After researching what clicks in your market, we can structure your website to improve visibility and get you more traffic when customers search for your goods or services.

Web Hosting

Our secure servers are also home to hundreds of websites that we’ve lovingly created over the last 15+ years. Our tech team continually monitors all activity, and your site is regularly backed up, so you can spend your time worrying about more important things.

Branded Swag!

Enhance your brand’s image and message at trade shows and community events. Our Branded Products Specialist matches the product with the client’s goal and target market. The right product, in the right hands will keep your brand top of mind for potential customers. Our Branded Products Specialist matches the product with the client’s goal and target market.

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