As a business owner, it probably seems like an easy task to sell your product or service to an individual you encounter in everyday situations or sales process. You know who you are, what you do, and why you do it better. And selling that idea, conversation by conversation, is easy because you believe in what you do and who you are as a company.
But who do you have spreading that message to the rest of the world? Do you really have time to create a website, run social media accounts AND interact with your followers and curious potential clients, pitching your product or service, over and over and over again, 24 hours a day, 7 days a week?
Do you have time to keep posting relevant, engaging information on your blog to curious consumers feverishly searching for an answer you already have?
How much time are you spending getting to know the audience who buys your products or uses your services, and what types of media they pay attention to when making informed decisions?
If a potential customer is searching for the product or service you offer, is your business even showing up as an option? How are you to know where your audience is even looking for these answers? Web searches? Social Media? Consumers don’t use the yellow pages anymore. So, what do they use?
If you run a business, these are the types of questions you NEED to be asking yourself if you want to be recognized when a potential customer is searching for who to call. After all, a promise isn’t really a promise until you are able to keep it.
That is where marketing comes in. We are your voice. We speak to your audience on your behalf, and find where your future audience is asking those questions. You Know What You Want. We Know What You Need.