Every single business is facing challenges because of COVID-19. Some are hit harder than others, but it’s impacting every business owner across the country whether for good or bad, it’s causing a big shift in everyone’s thinking.
And, when it comes to marketing, some say to stop all marketing and advertising because it’s insensitive right now. Others say you need to continue because you need to give your business a chance to survive this.
We encourage you to push both of those messages out of your mind. Instead, go back to basics. Here’s the way we look at it: