The 3 Questions that Could Make or Break your Marketing Plan


The Story:

I am in marketing and brand-building meetings every day. And when applicable, we engage in brainstorming sessions that sometimes take hours. At some point during that meeting I will pose these three questions.

  1. Who are you?
    This one is super easy. Most people think of how many employees they have, how many years they have been in business or how long they have been doing it.
  2. What do you do?
    This gets a little trickier. Some companies tell us the products or services that they provide. Oh yea, that “profit deal” fits in here too.
  3. Why do you do it?
    This is the one where the room goes quiet and we slam the brakes on meeting progress. It can’t be the “profit deal”. We already used that on #2. The answer here is the big one.

In my case, Todd Duff, here are my answers:

  1. Who are you?
    Entrepreneur, inventor, marketer and magician that leads a talented team of… ok it’s all right here. Let’s move on to the harder ones.
  2. What do you do?
    We grow other businesses with creative means. With that creativity being graphic design, marketing or problem solving. The result is growth of our business therefore growing all of our careers, ultimately adding to our quality of life.
  3. Why do you do it?
    The freedom to simply buy a business license and implement one’s ideas has made the United States the best place to live in the history of man. Small business accounts for over ½ of all employment and even more of new employment. These freedoms add to our entire team’s quality of life. It’s a blessing to be a small part of this whole.

The Take Away:

  • Why do you do it?
  • What makes your feet hit the floor in the morning?
  • Whose life do you get to change when you go to work?