Facebook Part. 2: What Types of Content Should my Company Post on Facebook?


Every week we speak with clients that are hesitant to use social media, often commenting, “We don’t want our employees posting irrelevant comments.”

In the world of Facebook anyone can post anything such as:

  1. Weather updates, “It’s snowing.”
  2. Begging for compliments, “Trying out the new goatee.”
  3. Starting an argument over sports, “There’s a Wildcat getting ready to eat a Cardinal.”

Though these status updates supply information, it’s completely irrelevant from a company’s standpoint. We live in the digital age, and with over a billion people using Facebook, it’s easy for your business to get overlooked; especially if your status updates don’t relate to your company.

To keep your followers interested and engaged, keep these things in mind while posting:

1. Face-to-face events. You want people to attend your event, right? Promote it on your Facebook page and people will start rolling in with the RSVP’s.

2. Take your current marketing ads and reformat them for the cover photo on your Facebook. The pixel sizes are  always changing. Right now the settings are 851 pixels wide and 315 pixels tall. If you upload an image that’s  smaller than these dimensions, it will get stretched to this larger size. The image you upload must be at least 399 pixels wide.

3.Run promotions that drive your brand. Everyone likes free stuff. Allow your followers to have a chance of winning a prize if they share your photo. By this strategy you’ll gain more followers due to your follower’s friends sharing the photo    on their page.