7 Key Elements of Great Business Card Design

Have you ever been given a particularly striking business card and thought, “Wow, this is really neat!”? If so, I’m sure you were much more likely to hold onto that card and remember it later.

If you’d like your card to leave the same impression, follow these seven key elements of great business card design:

  1. Relevance

It’s crucial that your business card be an accurate and professional representation of the brand itself. The card should always be relevant to the industry at hand.

  1. Visual Appeal

Because a business card conveys the overall image of your business, you want to make sure it is attractive and memorable. It serves as a first (and often lasting) impression of the service you provide.  If you’re creating a personal business card, it’s even more imperative that you focus on its appeal.  This small card will be seen as a direct reflection of you personally.

  1. Design Elements and Size

Standard business cards are 2” x 3.5” in size.  Colors, fonts, and all minor design elements should remain relevant to the industry and be consistent with all other marketing material used by the brand.

  1. Logo

The logo should be the focal point of your business card, around which all other design elements revolve.

  1. Simplicity

It’s easy to get carried away with business card design. You must remember that you’re working with a small space, which can get cluttered quickly. Keep the card simple and clean. Don’t use a lot of graphics other than your logo.

Only include essential contact information on the card.  Don’t use too many ink colors – one or two is enough.  Choose a font that is easily legible. (Again, all of these design elements should be cohesive with the brand’s other marketing material).

  1. The Essential Information

Typical information found on a business card is as follows: your name, your title, the company name, the company address, your phone number, your fax number, your email address, and the company website address.

  1. More Leeway in Creative Industries

People working in creative fields can be a bit more liberal with their business card designs.  If this applies to you, here are a few ways to make your business card more unique:

  • Thicker paper
  • Textured paper
  • Colored paper (lighter shades usually make for greater readability)
  • Plastic or metal business cards instead of paper ones
  • Thermography
  • Foil stamping
  • Embossing
  • A slightly different card size than the standard 2” x 3.5”
  • A fun, non-traditional card shape
  • Placing a photo on the card (particularly, if you’re a photographer)

We hope these tips help to steer your business card design in the right direction.