5 Important Tips for Creating an Effective TV Commercial
We’ve all seen the typical local television commercials. Many of these advertisements are hired out by local news stations or media services. They come to your location and shoot a commercial, letting you present your business – usually in the form of a speech by the owner.
How many car dealership commercials have you seen like this? What about local retail stores? Maybe at the end of the ad, they even present a special offer for you to mention when visiting the store.
Yes, these commercials are very typical…but you don’t want to be typical! You have a unique brand with its own qualities, and you want to effectively portray your business. We know just where to start!
Here are five great ideas for making a TV commercial stand out among the crowd:
- Tell a story
If you really want to stand out, come up with an engaging story and hire a professional video crew to shoot the commercial almost like a short movie. This will entice the audience to stay tuned to see what happens. Just make sure your brand ties in well with the story. At the end of the 30 seconds, an audience will better remember your message if you’ve taken them somewhere.
- Hire an on-screen presence
- Entertain the audience
In the age of online, commercial-free television services, audiences are more exasperated by commercials than ever. This means that TV spots need to work even harder to hold an audience’s attention.
If you can make it funny, you’ll win them over immediately. Just make sure your brand is the main focus of the commercial. Plenty of people can remember a funny commercial, but they can’t remember what it was advertising. If you tie in your brand the right way, keeping the humor relevant to the brand, you’ll be fine.
- Find a direction.
NOTE: Certain creative firms can help you figure out a direction for your commercial while others can completely take care of it for you!
- Fully understand your brand before you make a TV commercial