5 Steps to Managing Your Company’s Online Reputation
Online conversation can have a significant impact on the success of your company. Pay attention to what is being said about your brand. If you don’t take charge and manage your online reputation, someone else will. Here are 5 great ways to start!
- Social Media Management
Social media is used to continually build relationships with consumers and keep your brand name at the forefront of their minds. Sites like Facebook and Twitter facilitate a two-way conversation. Not only can you display a more personable side to your brand, but consumers will be able to reach out to you with questions, comments, and concerns. You’ll have a better online reputation if you respond to those consumers!
According to this article, nearly 60 percent of people expect brands to reply to their social media comments. Be sure to respond promptly, too! Customers want to know that you’re listening. To do this, some brands even have a separate Twitter account that acts as a customer care center. Dell, for example, uses the handle @DellCares to hear out their users’ needs and respond to questions.
- Blog for Consumer Trust
While social media is perfect for posting brief messages that prove you’re listening, blogs are better for providing more in-depth communication. Maybe you’re a home improvement company, and your audience seems to be interested in DIY projects.
Write a blog post about “The Top Ten DIY Ideas for Fall”. You’ve already gained their attention with your website and piqued their interest with your social media pages. Now, earn their trust with valuable blog posts. If you know your target audience well enough, they’ll feel like these blog posts were tailored to fit them!
- Monitor Online Reviews
An increasing number of consumers go to the Internet before making a significant purchase decision. Why wouldn’t they? It’s fast, easy, and there’s generally no shortage of information. Online reviews are a great place to start. Consumers typically trust other consumers. For that reason, it’s important that you monitor what customers are saying about your brand.
Unfortunately, unsatisfied customers are more likely to take the time to post reviews than satisfied customers. That’s just how it works. Therefore, you should encourage happy consumers to post reviews for your company. It will help if you give them some sort of incentive. For instance, “Send us a link to your review, and we’ll give you 20 percent off your next purchase!”
- Showcase Testimonials
Over the process of managing your online reputation, you’ll probably encounter some customer praise. Why not highlight these positive remarks on your website? Again, people are much more likely to trust third-party reviews than any praise your company gives itself.
5. Search Engine Optimization
Most companies want to be known. They want to appear relatively high in Google and other search engine results. To do this, Google must see your brand as the leading authority on whatever search term your consumers are using. Having the right website content and keywords can help you get there.