11 Statistics that Prove Facebook Marketing is Worth your Time
It seems that most businesses here, in the U.S., use Facebook as a means of marketing. That’s true, but why is this? Check out these 11 powerful statistics to see what all the fuss is about!
- From 2009 to 2012, there was a 75 percent increase in the number of businesses that believe Facebook is critical/important to their business. (State of Inbound Marketing, HubSpot, March 2012)
- In the United States, Facebook is used as a marketing method by at least 82 percent of advertising agencies and 92 percent of businesses. (Statista)
- 77 percent of business-to-consumer companies and 43% of business-to-business companies have acquired customers through Facebook. (State of Inbound Marketing, HubSpot, March 2012)
- In the U.S., 80 percent of social media users would rather connect with brands through Facebook than any other media. (State of Inbound Marketing, HubSpot, March 2012)
- In an increasingly mobile age, it’s important to note that Facebook is the number one social media app for smartphone users. (Business Insider)
- Social media’s lead-to-close rate is 100 percent higher than that of outbound marketing means. (State of Inbound Marketing, HubSpot, March 2012)
- In the U.S., 67 percent of consumers trust the advice and information they receive on Facebook. (BlogHer)
- Over half (51 pecent) of users are more likely to make purchases from brands they “Like” on Facebook. (HubSpot)
- After becoming a fan of a brand on Facebook, 56 percent of consumers are more likely to recommend that brand to someone else.
- Recommendations seen on Facebook have resulted in purchases by 33 percent of online consumers in the U.S. (BlogHer)
- It is believed by 68 percent of marketers that Facebook ads are effective in acquiring both fans and actual customers. (Social Media Today)