Why Isn’t my Website Drawing in Business? 10 Key Elements of a Great Company Website – Part 1

 

With our newly redesigned website up and functioning, we realized that many of you out there might be struggling with your own websites.

Maybe you’ve checked the analytics and realized that your site isn’t drawing in business. Even worse, maybe you see that the site is drawing in visitors but not converting them into leads. This means that people are visiting your site and then leaving almost as quickly as they came. Take this as a hint that it’s time for a change.

For that reason, we’d like to present 10 key elements of any great company website:

  • SEO

This is what’s going to help search engines draw traffic to your site. Your website’s content should be relevant, have value, and include keywords that your target audience is most likely to search. This will involve a bit of research on your part, but the outcome will be well worth your time. Alt tags, title tags, and meta descriptions also play a large role in proper SEO.

Helpful hint: Blogging and participating in social media will work to increase your search engine ranking as well.

  • Design

The design of your website will serve as a first impression. Make sure the look of the site is appealing to your target audience. Your brand may be one in hundreds of thousands of online search results, so remember that the audience has other options.  If your company’s website doesn’t interest them, they’ll move along to the next search result. Displaying an attractive design is your first hope in convincing viewers to stay on your site.

  • Navigation and Functionality

If users choose to remain on your site, they’ll begin browsing. Don’t be too confident. This doesn’t mean they’ve made a commitment to your brand yet. You still have a lot of work to go.

If the information on your website is too difficult to find or if the layout doesn’t make sense, those visitors will leave. Keep the navigation options simple and visible. Primary navigation links should typically be kept at the top of your site. It’s also important that your site functions properly. No one wants to click on a link only to receive a “Page Not Found” error.

  • Clear, Valuable Content

Consumers don’t want a sales pitch. They also don’t like having to dig through a lot of fluff. Give them valuable content that solves their problems and is easy to digest.

Furthermore, write content for your audience, not for yourself. People visit your site to find out how you can help them, not to hear you go on and on about the company’s accomplishments.

Always remember to keep content fresh. People will appreciate this and so will search engines!  Having outdated and irrelevant information on your website can be a major drawback.

  • Captivating Graphics or Images

Most people are visual learners; they would rather look at images and graphics than read a large block of text. For this reason, you’ll want to incorporate visual elements into your site. (Some concepts are better communicated visually anyway).

Is there a lot of data that needs to be represented on your site? Instead of typing it all, consider developing an infographic. When numbers and figures are displayed visually, they become much more interesting and easy to understand. Infogr.am is a site where you can actually create these infographics for free.

The list doesn’t end here! On Friday, December 20, we’ll cover the other half of these essential website elements. You won’t want to miss it! The last 5 elements go more in depth and will help tie your entire site together.