How Inbound Marketing Generates Qualified Leads
Inbound marketing is ideal for generating qualified leads, and we’ll tell you why.
First, targeted content ensures that you’re attracting the right type of people. Inbound marketing is all about knowing your ideal customer and developing content aimed specifically at that consumer group. This will keep unqualified leads from entering your sales funnel and ultimately wasting valuable time.
Secondly, you’ll save further resources by effectively measuring your company’s marketing efforts. Inbound marketing tactics are unique in terms of their measurability. Want to know who’s visiting your website, how long they spend on each web page, and which CTAs they’ve clicked? No problem! Having all of this data at hand will only help you to strengthen your sales funnel and hone in on additional opportunities.
- Develop a Marketing Plan
The first step is to establish objectives for your sales funnel. Understand which type of clients you’re trying to attract and what your ultimate sales goals are. Once you know this, you’ll be able to see which marketing avenues will best accomplish those objectives.
- Create a Powerful Website
Before you begin going after clients, it’s a good idea to have a well established website in place. There’s a high chance that future prospects will visit your site prior to doing business with you. They’ll want to get a feel for your company and verify your credibility. With proper SEO, your website itself will also work to draw in leads.
- Stay Social
Blogs and social media can help to attract potential customers. Write compelling content that provides value to your ideal consumer group and keeps them coming back for more.
A blog will aid in establishing you as an authority in your industry. (Writing blog posts around relevant keywords will help to make your content search engine friendly.) If you do this right, visitors will keep coming back for more information, pulling them further down the sales funnel. It may also help to comment on blog posts published by other relevant sources. People visiting those blogs will, then, see your comments and be drawn back to your site.
Many people don’t realize that social media presence is actually a large component of SEO. Not only that, but social media can allow visitors to get a grip on your brand’s personality and develop a relationship with the company. This presence will naturally channel more traffic to your website, too!
- Encourage Referrals
If your company is doing its job well, many of your leads may come from referrals. This isn’t exactly a bad thing. Word of mouth is a powerful tool in that consumers are more likely to trust other consumers than they are to trust you. With this being true, there’s a good chance that these leads will actually convert into sales.
- Reach Out
If all else fails, don’t be afraid to get your hands dirty. Do research to find potential clients that could actually use your help. Go out of your way to communicate with these people. That could mean sending them a handwritten greeting card or a small gift that provides value without asking anything in return. Making this extra effort can leave a significant impression on the consumer by showing that you truly care.
Good luck in creating and filling your own sales funnels! If you’ve missed the first two posts in this blog segment, you can check them out below.