5 Tips on How to Create Top of Mind Awareness for your Brand
Let’s imagine that you’re back in school, and it’s time to take a pop quiz! Scary, right? Don’t worry; there are no right or wrong answers here. You’re guaranteed to get an “A” for effort.
Are you ready?
- Name a soft drink.
- Name a car make.
- Name a fast food chain.
What were your answers? Why do you think these brands just sort of rolled off the tongue? More than likely, it means that these companies have done a great job in creating top of mind awareness.
You may be wondering how your brand can achieve that same type of precedence. That’s why we’ve compiled this list of 5 ways to help create top of mind awareness!
- Look the Part
When you named those brands above, there’s a good chance that their logos popped into your head. Looking back now, you may not have noticed this. Humans are often visual learners. Therefore, if a logo is memorable, it may be the first thing we associate with the brand. Ensure that your logo accurately represents your business without being overly complicated.
- Give your Audience What they Want – No More, No Less
Avoid the fluff. Give your target audience only the information they crave. Providing consistent, valuable content will create repeat visitors who eventually become customers. Having a blog provides a great channel for this content. Remember to write about relevant topics that are appealing to your ideal consumers, not just to yourself.
- Stand Out in Search Results
According to an article by Marketing Charts, 44 percent of consumers begin their online product research with the help of a search engine. They, then, look at the top search results that relate to the given product. What’s the point of having a great website if it’s not easily found? This is where search engine optimization comes into play.
Strengthen your SEO by optimizing your website and writing content that is both compelling and keyword-rich. Blogs allow you to frequently post new content, creating more indexed pages for your site and increasing the likelihood that consumers will find you.
- Stay Social
Social media presence is a contributing factor in your company’s SEO. It also sends the message that your company is relevant and up-to-date with current trends. In a study conducted by Nielsen, it was reported that 46 percent of online users around the world rely on social media to help them make purchase decisions.
This also goes back to the importance of being found. If a potential customer searches for your brand on Facebook and comes up with nothing, it can send a bad message, giving your competition the opportunity to sweep in and steal that potential lead. Finally, because people spend a good portion of their day on social networks, this media provides a relatively low-cost way to meet them where they are.
- Play Nice
Don’t waste your time, resources, and efforts talking bad about the competition. Realize that by doing this you’re only paying to put their name in the minds of consumers. You’re also casting a negative light upon your own brand in the process.
Following these 5 tips will set you on the right path to gaining top of mind awareness.