Social Media Overview: The Top 7 Social Networks – Part 2

This week, we’ll continue our look into the world of social media.  With so many different networks out there, it can be challenging to find which ones best fit your business model. Our goal with these articles is to help shed some light on the issue and reveal the ideal social media for your company.

If you haven’t yet, be sure to check out Part 1 of this Social Media Overview, which covers Facebook, Twitter, and LinkedIn!


  • YouTube

Oftentimes, video is the best way to communicate your message to consumers. YouTube is the ideal place to post those videos.  Your account may be used to do any of the following:

o   Show off your company culture
o   Introduce new products/services and their features
o   Share instructional how-to guides
o   Advertise via commercial videos

o   Promote contests or giveaways

YouTube also allows you to optimize content for SEO. When uploading videos, don’t forget to use proper keywords in your titles, descriptions, and video tags. These components will play a huge role in whether or not your videos get found.

  • Google+

Google is by far the number one search engine, and it’s often the first place a consumer will go to find you. Therefore, it makes sense to use Google+ as a form of social media for your business. Your account is integrated throughout all of Google’s services, including Search, Maps, Google+, and mobile searches. This will ensure that people receive accurate information about your company in their searches.

  • Instagram

With Instagram, everyone is a photographer…or so it seems. Part of Instagram’s popularity comes from the fact that it’s so simple to navigate and understand. Rather than having to read through a lot of text, users can easily scroll through image after image (with the occasional video thrown in there). If, however, you want to search by a specific topic or phrase, hashtags make that possible.

When using Instagram as a business, be sure to use relevant hashtags in your photo descriptions. This will help your images get found by target consumers. With just the click of button, visually update followers on what’s going on with your brand. Going to your Instagram page should allow them to get a feel for the brand’s personality.

  • Pinterest

It’s easy to get caught up browsing through Pinterest. With categories ranging from architecture to DIY ideas to tattoos, there’s literally something for everyone. Want to search for a specific item, like “minimalist movie posters”? No problem!  If a user finds a certain pin interesting, he/she can either “like” the post or “pin it” to a designated board that’s been created.

With such broad subject matter, nearly any business can create a relevant Pinterest page. Just make sure to keep your target audience in mind. It’s good to have boards that relate specifically to your company, but you also want to have a nice mix of other industry-related boards. Once a user likes or re-pins one of your posts, it will stay within their profile for others to see.

There are, of course, other factors to consider when determining which social media outlet best fits your own business strategy. Brand-specific characteristics will lend a hand in making these choices. We’ll discuss those deciding factors in an upcoming post, so keep an eye out for that!

If you’re still unsure about how to use social media for your business, check out our inbound resource library!  There, you’ll find several helpful eBooks.