Are you Breaking the 3 Golden Rules of Digital Marketing?


The topic of how to present yourself on social media is a topic we’ve discussed before. But over the course of even a few weeks, we are privy to watching companies continue to destroy reputability with consumers online time and time again. It sounds silly, perhaps even elementary (pun intended), but if you’re in the business of digital marketing there are three unbreakable rules you absolutely must follow.

Whether you’re working on a client basis or for yourself, the mantra of any person representing business interests online should be based on these unshakable pillars.

Have a thick skin

It’s simple — don’t get offended. Your target audience is not everyone (and if it is, perhaps you need to re-evaluate your marketing personas), so it stands to reason that someone will have something unfavorable to say about your business at some point.

When that moment comes about, it’s not time to sound the alarm and scorch the Earth beneath you and everyone else. Instead, reflect on why this person is saying anything in the first place, respond in a professional manner, and move on.

Everyone has an opinion, and the internet provides just enough anonymity to let everyone feel like they can weigh in without recourse. You don’t have to be a people pleaser, just a customer pleaser.

Be honest

Never try to pull a fast one on the internet, as it will backfire almost 100 percent of the time. If you ever believed that no one out there has enough time in their day to research your tom-foolery to the point of cracking the code, think again. Case in point — Catfish is a show dedicated to a microcosm of what we’re talking about.

An even better, more broad example would be Reddit’s dedicated gumshoes in the subreddit /r/hailcorporate. You are familiar with Reddit, right? Anyway, this subreddit’s sole existence is based on uprooting brands from posting obviously promotional material on the website. For a website whose headline reads “The front page of the Internet,” protecting themselves and others from being scammed by companies is a perspective worth respecting.

Let others do the bragging

A little humble brag here, another there, what’s the harm right? Enough self-ingratiating posts and you will quickly turn many people away from your business. Unless it’s a part of your brand voice, it can be extremely grating and even then it’s recommended to be used sparingly.

The difference between, say, a Facebook post showing off your new office and one thanking the people who helped you set it up, is a minute one. But, it’s enough to help a person distinguish between a business that is bragging and one that is thankful.

Still feeling a bit lost? That’s okay! We’re always willing to help.