Where the line between what is and isn’t real on TV, the internet, and especially in advertising, has been blurred beyond recognition, we’ve finally come full circle. It’s hard to believe that it took this long for such an occurrence to take place. But low and behold, it finally has. And in the most glorious of ways.
Last week, the advertising world took an interesting turn when Heinz, the classic condiment connoisseurs, chose to run an ad campaign echoed practically verbatim from a fake ad campaign created for a TV drama. In what seems to be a half marketing/half PR stunt, Heinz proposed their latest marketing effort: a series of ads originally pitched on an episode of the show Mad Men.
While we (of course) have to admit it isn’t really at all that far-fetched, it is indeed, a fantastic example of life imitating art, imitating life. In 2007, AMC introduced us to the world of advertising as it was perceived in the 1960’s. It wasn’t just a drama, it was an in-depth look into what was the burgeoning world of Madison Avenue in its heyday. Though while the companies were real, the ad pitches were merely script.
For those who watched the show, they’re sure to remember the infamous pitch presented by Sterling Cooper Draper Pryce darling Don Draper. He and artist Stan Rizzo boldly suggested a campaign in which the product they’re selling is never shown.
The spots featured close-ups of french fries, a cheeseburger, and a cut of steak against a simple white background adorned with the phrase “Pass the Heinz.” It was one of many very good ad campaigns the show presented not from the actual history of advertising, but rather from the minds of the show’s writers.
While the fictional Heinz execs from the days of yore initially passed on the campaign, the more open minded real execs of today are finally running with it nearly 50 years after Draper’s initial presentation would’ve taken place.
David Miami, who currently represents Heinz, pitched the idea with a clever marketing ploy – accrediting the original founders of the SCDP advertising firm, as well as Mad Men writers Matthew Weiner and Erin Levy. They can be seen in the campaign credits provided to Adweek (who originally reported the story), cleverly presented in vintage typewritten copy as they might have been in 1968.
The campaign is sure to be a hit with Mad Men fans, who’s premiere will be celebrating its 10 year anniversary this summer.
The ads can currently be seen on billboards in Times Square, Vanity Fair, The New York Post, and, much to the chagrin of Mad Men purists, social media. Your move, art.
It’s International Women’s Day and so today the ladies of Innovations are celebrating and reflecting on those who have inspired us. Those who have encouraged us to live better and be better for another generation.
We are the career women the generations before us dreamed to be. Their sacrifices have helped mold who we were able to become, and we don’t take that lightly.
Today we celebrate the ability to be creative, to speak up and be heard. These are the ones who have inspired us, as we look to inspire and strengthen the next generation of women.
COO, Innovations Branding House
I consider Erma Bombeck to be an inspirational lady. I enjoy her humor and insight on motherhood. My favorite quote of hers is “If I had my life to live over, I would have sat on the lawn with my children and not worry about grass stains.” I try to keep things like that in mind when I get stressed out about being a mom.
I suppose most of my role models were the teachers I had throughout the years. I was really inspired by my sophomore English teacher, Mrs. Burgess, who truly cared about each of us, listened to our problems, and made her class about so much more than grammar and reading.
The woman who inspired me in my marketing career was my friend Cathy, who encouraged me to go back and finish my degree even though I was a mom with two kids. She was my cheerleader every step of the way.
“Find out who you are and be that person. That’s what your soul was put on this earth to be. Find that truth, live that truth and everything else will come.”- Ellen DeGeneres
“As you grow older, you will discover that you have two hands, one for helping yourself, the other for helping others.” – Audrey Hepburn
From the woman who taught me to love words, Agatha Christie – “The best time for planning a book is while you’re doing the dishes.”
From the woman who taught me to love marketing, Ann Handley – “Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at any given time.”
From the woman who taught me to love life, my mom, Jill Proctor – “Today’s a good day for having a good day.”
From the woman who taught me to love myself, my grandmama, Sara Johnson – “Do you know how much I love you?”
I’ve had many strong women role models throughout my life from my grandmother Honey, to my piano teacher of 7 years, to my first boss. They’d experienced the struggles of being a woman in what I think of as “history,” but it was once their present.
But, the one woman who continues to inspire me the most? My mom. She grew up on a farm, and learned what hard work was, but never neglected her studies.
She pursued her passion of music, teaching for more than 30 years. She eventually mastered advanced degrees, all while raising us two kids and keeping up with my dad’s humor.
Even though she told me later she would have loved to have been a stay-at-home mom, to me she was the epitome of a strong career woman, who had learned to balance it all. She somehow worked 9-10 hours a day and still helped us with homework, made dinner and planned awesome vacations. She and my dad made sure we traveled, learning about history and the different cultures and ideas that make up America.
My mom, loving retirement now, is the type of woman I want to be. Strong, confident, continually pursuing her passions while always loving God and those around her.
Branded Products Specialist
My mother, Carol Holshouser Hoover was hands down the one female in my life that I looked up to. Not only was she my mom, but my marketing mentor, spiritual guide and my best friend!!
“Here’s to strong women. May we know them. May we be them. May we raise them.”
I’ve had no shortage of female role models. But, rather than cite them all, I’ve included the quote below to encompass the spirit of independence they so strongly instilled in me:
“I am big enough to admit that I am oftentimes inspired by myself.” – Leslie Knope