Change Your Focus and Connect With Your Customers

**As first seen in the Paducah Sun’s Business Journal and  paducahsun.com

 

Businesses everyday sit on the sidelines as they watch competitors do what they know at the core they could do better. But, many neglect to tell their customers that.

Last month, we discussed how the driving force of any marketing plan is the belief that what you are selling is worth your customer’s time and money. Marketing’s focus isn’t on sales, it’s on empowering your customer to choose you, the choice you make everyday when you walk into your business.

Marketing helps you move past the ideas that features are what grab people’s attention. Yes, those are selling points, but start thinking about how those features impact your customer’s everyday life. People connect with stories. How does your product or service fit into their life and make it better? Continue reading “Change Your Focus and Connect With Your Customers”