When you think of your favorite, or least favorite companies, you probably aren’t thinking of their name, logo or the last ad you saw. Most likely you immediately think of an experience or a feeling. You’re remembering how your story connects (or once connected) with that brand.
With that in mind, there are three automatic responses people are having to your brand. Each of your customers, when your name is mentioned, is having one of the following reactions. See which one you think they are currently having when your brand is mentioned and which you hope they will have in the future.