In a state that is dominated by bourbon, the craft beer industry is booming in Kentucky. There are currently 50 active licenses for breweries in the state. However, good beer can only take a business so far. Breweries need to be successful in marketing, especially with their creative, visual branding.
There had always been a love of craft beer in Paducah, but Dry Ground Brewing and Paducah Beer Werks played a huge role in its growth. This growing craft beer community led to the start of a festival that is very near and dear to us, PaBREWcah. For those who do not know, PaBREWcah is an annual craft beer festival held in historic downtown Paducah.
We have many craft beer fanatics in the office, so we thought it would be fun to do something that involved marketing and PaBREWcah.
The idea to rank my favorite beer from each and every brewery that’s attending PaBREWcah was quickly shot down. We instead decided to tell you what we like about the branding of some of the breweries who package that will be at this year’s event.