We’ve all seen the typical local television commercial. Many of these 30 second advertisements are hired out by local news stations or media services featuring a business owner presenting the benefits they offer or the recent specials available. But, one of the mistakes these types of commercials make is that they speak at the audience instead of engaging their audience where they are.
But you’re reading this article, so clearly, you’re already a step ahead. You want more than the typical. You have a brand. You have a message. You have a target you want to reach. Now, you’ve found the right place to start.
We’ve broken down 5 principles that make video commercials stand out. See below, we even give you a few examples of how we’ve done this in our own work. But remember, the best videos start when they’re a part of a marketing strategy that fits the goals of your business.