You have a brand. It’s not your logo. It’s not the name of your business. But it does involve almost every piece of your business.
When most people hear the term “brand,” they think of popular companies with recognizable names and logos such Nike, Apple, Coca-Cola or Google, but your brand goes deeper than that.
One of the biggest mistakes businesses make is ignoring all of the elements that make up their brand. A successful business acknowledges the importance of the other elements, making them a top priority in their business. This is how they do it.