Whenever a big name company rolls out a rebrand it’s kind of like Christmas for us. We love to break it down, pick it apart and debate internally about their process and if we think it was a good idea or not.
When your brand speaks, what does it sound like? Is it a man, or a woman? Millennial, or a boomer? Do they speak in proper English, or do they use a little slang? Does it sound like a hurried text message? Or, a well thought-out statement?