What Role Do CMOs Play If They Hire a Marketing Agency? There’s a misconception that if you have a CMO or marketing director, then you don’t need a marketing agency. But, if you’ve been in your position for more than a week, you’ve probably already figured out that’s not true! You are starting to see…
We’ve all seen the typical local television commercial. Many of these 30 second advertisements are hired out by local news stations or media services featuring a business owner presenting the benefits they offer or the recent specials available. But, one of the mistakes these types of commercials make is that they speak at the audience instead of engaging their audience where they are.
Major brands weren’t the only ones forced to pivot in 2020. We also saw our own clients step up this year, and we were ready to help. See how some of our clients stepped up this year.
Read about some of the lessons we learned from the marketing world in 2020 from what Catie sees as the top 6 campaigns in her eyes.
When it comes to the reflexive and responsive nature of marketing reacting to real world incidents, 2020 was like no other. Andy dives in to give us his perspective on some of the year’s advertising highlights.
The ad world was flipped on its head in 2020 as brands and agencies considered how to react. While it got off to an interesting start, in the end, several stepped up to the plate to deliver some powerful messaging. Here are a few of Blake’s favorites.
We can all agree that 2020 has been a tumultuous year, but it certainly wasn’t without some inspiration to brighten our days. Here are some that we thought brought some much needed good vibes at an opportune time.
We know you might not want to, but every once in a while, it’s a good idea to rethink your marketing budget. Here’s some tips on how you can rethink your marketing budget to make the most out of your marketing dollars for the rest of 2020.
Don’t let one bad marketing experience shape your perception of the potential marketing can have for your business. Here are three lessons our clients have learned from working with us and what you should expect from a marketing strategy that works.
In business, feedback is a vital tool in evaluating the impact you make for your customers. We asked some of our customers what their experience was like after partnering with us to pursue their marketing goals.
Read in their own words what some of our clients had to say about working with Innovations.