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What Role Do CMOs Play If They Hire a Marketing Agency?

UncategorizedBy InnovationsSeptember 14, 2021

What Role Do CMOs Play If They Hire a Marketing Agency? There’s a misconception that if you have a CMO or marketing director, then you don’t need a marketing agency. But, if you’ve been in your position for more than a week, you’ve probably already figured out that’s not true! You are starting to see…

TV Commercial

5 Important Tips for Creating an Effective Video Commercial

UncategorizedBy InnovationsDecember 31, 2020

We’ve all seen the typical local television commercial. Many of these 30 second advertisements are hired out by local news stations or media services featuring a business owner presenting the benefits they offer or the recent specials available. But, one of the mistakes these types of commercials make is that they speak at the audience instead of engaging their audience where they are.

Forward Thinking Booklet

2020 Amplified the Need for Marketing (And We Were Ready)

UncategorizedBy InnovationsNovember 3, 2020

Major brands weren’t the only ones forced to pivot in 2020. We also saw our own clients step up this year, and we were ready to help. See how some of our clients stepped up this year.

Top 2020 Campaigns Apple Work From Home

Quick Marketing Lessons from 2020’s Top 6 Campaigns

UncategorizedBy InnovationsNovember 3, 2020

Read about some of the lessons we learned from the marketing world in 2020 from what Catie sees as the top 6 campaigns in her eyes.

be well detroit

Andy Finds Inspiration In the Bravery of 2020 Marketing

UncategorizedBy InnovationsNovember 3, 2020

When it comes to the reflexive and responsive nature of marketing reacting to real world incidents, 2020 was like no other. Andy dives in to give us his perspective on some of the year’s advertising highlights.

Marketing World Stepping Up

We Witnessed the Ad World Step Up In 2020

UncategorizedBy InnovationsOctober 3, 2020

The ad world was flipped on its head in 2020 as brands and agencies considered how to react. While it got off to an interesting start, in the end, several stepped up to the plate to deliver some powerful messaging. Here are a few of Blake’s favorites.

What Did 2020 Inspire In You?

What Did 2020 Inspire In You?

UncategorizedBy InnovationsSeptember 23, 2020

We can all agree that 2020 has been a tumultuous year, but it certainly wasn’t without some inspiration to brighten our days. Here are some that we thought brought some much needed good vibes at an opportune time.

Marketing budget

How to Break Down Your Marketing Budget for the Rest of 2020

UncategorizedBy InnovationsAugust 27, 2020

We know you might not want to, but every once in a while, it’s a good idea to rethink your marketing budget. Here’s some tips on how you can rethink your marketing budget to make the most out of your marketing dollars for the rest of 2020.

ideas

Lessons Our Clients Learned That Lead to Results

UncategorizedBy InnovationsAugust 17, 2020

Don’t let one bad marketing experience shape your perception of the potential marketing can have for your business. Here are three lessons our clients have learned from working with us and what you should expect from a marketing strategy that works.

client quotes

In Their Own Words: Quotes from our Clients

UncategorizedBy InnovationsJuly 14, 2020

In business, feedback is a vital tool in evaluating the impact you make for your customers. We asked some of our customers what their experience was like after partnering with us to pursue their marketing goals.

Read in their own words what some of our clients had to say about working with Innovations.

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