Burger King launched a bold new campaign to promote its app by taking an unprovoked shot at one of their chief competitors. In the bewildering campaign, they offered the public a coupon for their signature sandwich, the Whopper, for just one penny.
Whenever a big name company rolls out a rebrand it’s kind of like Christmas for us. We love to break it down, pick it apart and debate internally about their process and if we think it was a good idea or not.
When your brand speaks, what does it sound like? Is it a man, or a woman? Millennial, or a boomer? Do they speak in proper English, or do they use a little slang? Does it sound like a hurried text message? Or, a well thought-out statement?
What was Nike thinking? Their latest campaign kickoff raised a lot of eyebrows and instantly sparked a heated debate launching the 30th anniversary of their “Just Do It” campaign.
Some of the most recognizable brands in pop culture today are ripped straight from the pages of comic books. Show anyone around the world the logo for Superman, Batman, or Spider-Man, and odds are, they can tell you who it belongs to in a heartbeat.
Just because your website was great five years ago – or even a year ago – doesn’t mean it still is. More often than not now, your website – not your physical place of business – forms your customer’s first impression of you.
A “me too” brand is one that looks, sounds, and makes promises just like their competitors. Every business tries to outshine their competition, but just saying all the same things but louder doesn’t work.
When a potential customer is looking for the good or service you sell, you want them to find you before your competition, right? You probably know that more people are turning to the internet to search for goods and services, which is why you have a website.
A marketing agency should have a blend of tactics to use.
A marketing agency should hit the target audience.
A marketing agency should have a process and invite you to participate in it.
In a state that is dominated by bourbon, the craft beer industry is booming in Kentucky. There are currently 50 active licenses for breweries in the state. Good beer can only take a business so far. Breweries need to be successful in marketing, especially with their creative, visual branding.