With the most chaotic shopping day of the year upon us, the business world is watching to see how brick and mortar stores will perform against the ever increasing allure of online shopping. Some marketing teams are taking a more proactive approach.
First, a reference point. Committed content creator and commercial connoisseur Catie brought this cheeky commercial to our attention a few weeks ago, and its relevance couldn’t be any more immediate. This spot from Bed Bath & Beyond introduces us to a novel idea this holiday season: offline shopping!