Blueprints for your business

Your business is a cut above the rest. Now make sure your customers know it!

In order to truly help a business, we think it’s best to first establish your goals.

Whether that be a new customer acquisition campaign, a full-on rebrand, or anything in between, we have the blueprints and the expertise to make marketing work for you.

How? By doing the research. For us, marketing doesn’t mean using the same three tools to build a plan that fits every business. We need to first understand the end goal before we start packing our toolbox. Then, we can start drawing the blueprints that will pave the way to build your business.

For the sake of argument, let’s say your goal is to reach new customers.

The blueprints we’ve laid out highlight ways we can help you leverage your status as a storied business in the building industry by updating your website to give it a more modern feel. Through improved search rankings and a strategic digital marketing plan, we can help grow your customer base and establish your brand as the go-to solution for your region.

Your Construction Company

In order to truly help a business, we think it’s best to first establish your goals.
Whether that be a new customer acquisition campaign, a full-on rebrand, or anything in between, we have the blueprints and the expertise to make marketing work for you.

How? By doing the research. For us, marketing doesn’t mean using the same three tools to build a plan that fits every business. We need to first understand the end goal before we start packing our toolbox. Then, we can start drawing the blueprints that will pave the way to build your business.

For the sake of argument, let’s say your goal is to reach new customers.

The blueprints we’ve laid out highlight ways we can help you leverage your status as a storied business in the building industry by updating your website to give it a more modern feel. Through improved search rankings and a strategic digital marketing plan, we can help grow your customer base and establish your brand as the go-to solution for your region.

Your Construction Company

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The Blueprint...

Innovations Wheel

Websites have developed quite a bit in the two decades since we’ve been creating them.

The way your site is built and configured on the back end is just as important as the information you are providing if you want to be competitive in the digital world.

Bringing your website up to date will not only give it the modern look your brand deserves, but it will also help draw more customers searching for services you provide. We’ll also ensure your site is mobile friendly and 100% secure.

Data from a recent study we conducted for a similar industry found that search volume for certain keywords searching for commercial contractors was up more than 18% from 2019. During a pandemic!

Your customers or potential customers are out there searching for solutions. We’ll work to make sure you’re there to be found.

Innovations Wheel

Websites have developed quite a bit in the two decades since we’ve been creating them.

The way your site is built and configured on the back end is just as important as the information you are providing if you want to be competitive in the digital world.

Bringing your website up to date will not only give it the modern look your brand deserves, but it will also help draw more customers searching for services you provide. We’ll also ensure your site is mobile friendly and 100% secure.

Data from a recent study we conducted for a similar industry found that search volume for certain keywords searching for commercial contractors was up more than 18% from 2019. During a pandemic!

Your customers or potential customers are out there searching for solutions. We’ll work to make sure you’re there to be found.

Digital advertising has revolutionized the ad world.

Unlike traditional advertising like billboards and commercials, we can track digital ads in real-time to gauge their effectiveness. We monitor ads daily to see what’s working the best and adjust accordingly to ensure the right message is reaching the right people.

This can prove to be particularly impactful for your industry where it’s likely not many, if any at all, of your competitors are utilizing digital advertising. Your customers may be searching for terms like “kitchen remodeling” or “window replacement” services, for example, but are they finding you? Digital ads can put your brand front and center while establishing the professional nature of your brand.

analytics
analytics

Digital advertising has revolutionized the ad world.

Unlike traditional advertising like billboards and commercials, we can track digital ads in real-time to gauge their effectiveness. We monitor ads daily to see what’s working the best and adjust accordingly to ensure the right message is reaching the right people.

This can prove to be particularly impactful for your industry where it’s likely not many, if any at all, of your competitors are utilizing digital advertising. Your customers may be searching for terms like “kitchen remodeling” or “window replacement” services, for example, but are they finding you? Digital ads can put your brand front and center while establishing the professional nature of your brand.

Video production

Your audience takes their screens everywhere. Connect with them wherever they go through video.

Whether it’s an “about” video introducing your company, a testimonial from a customer, or a commercial for television or social media, high-quality video can easily and immediately captivate your audience.

This is especially important for your industry. In a recent survey we conducted, recipients cited the need to “trust” the source of the work they were contracting as an important matter. Establishing an online presence through a personal message or from a satisfied customer might be the one thing that pushes them toward calling your number first.

Video production

Your audience takes their screens everywhere. Connect with them wherever they go through video.

Whether it’s an “about” video introducing your company, a testimonial from a customer, or a commercial for television or social media, high-quality video can easily and immediately captivate your audience.

This is especially important for your industry. In a recent survey we conducted, recipients cited the need to “trust” the source of the work they were contracting as an important matter. Establishing an online presence through a personal message or from a satisfied customer might be the one thing that pushes them toward calling your number first.

Get in touch for a free consultation.