Branding is much more than just a logo or a name. Branding is an idea. Branding is a promise. Branding is that feeling you get when someone mentions your name, and all of the things associated with it.
Think about Apple. What comes to mind when you think about the idea of “Apple?” Is it something like “phone, computers, quality, expensive, modern?” Does the image of an illuminated, once-bitten logo on a sliver aluminum surface pop into your mind? Well, that is a brand.
The idea behind branding is to create a set of positive thoughts and imagery that is associated with the utter mention of your name. How do you do that? Well, it’s not easy. Developing a brand takes time, effort, and yep, you guessed it, strategic marketing.
Branding requires effort from all parties involved. It comes from your marketing team (us), spreading your message to the masses and convincing them to take you up on your promise. Whatever that promise may be, whether it’s having the best product, offering the lowest prices, or being the fastest person on the job, it is then up to you to follow up on that promise.
Brands don’t lie. Ultimately, it is your customers who create the thoughts and emotions associated with your business or product based on their experiences. It’s easy to make a claim. Fulfilling that promise is what will shape your brand.
That’s what we’re here to do. Help determine what it is about your business that will resonate with your current and potential customers, then broadcast that message to your audience so they can help you establish your promise.
We will work to come up with the most cohesive and comprehensive message to implement in your marketing materials to make sure your customers know what sets you apart from the competition.
Brands are built on promises. What’s yours?