No one likes talking about budgets. I find this to be really sad, because I honestly love talking about budgets (just ask my husband!). Whenever you bring up the word, for many it’s like you just put a straight jacket on them and asked them to make their beloved first cup of coffee for the day.
So, let’s take the straight jacket off and just for a moment, imagine your budget as a propeller of ideas, creativity and, most importantly, increased sales. Your goals are the clouds and your ideas the plane, but you still need the fuel to get the plane into the air. Imagine just how far the right ideas can go when the budget (big or small) matches up?!