“Where do I start?!” This question stops many from developing a strategic marketing plan.
There are very important questions to tackle before you put your plan into motion:
- What avenues should you explore?
- What should the timeline look like?
- How do you choose what to say?
- Where should you say it, and when should you deliver the message?
But, back to the original question. Where to start?
Think of your marketing plan as a road trip. Surely, the first thing you are going to do is choose a destination. The same should be true for your marketing plan.
First, ask this: “What are my goals?” Before you can execute, or even really develop an effective marketing plan you need to determine your short term and long term goals.
Once you have defined your goals, then the pieces needed to achieve them should begin to fall in place. You have a starting point, and you have determined where the finish line is, all you need is the gas to get there and the route to take along the way.