Burger King launched a bold new campaign to promote its app by taking an unprovoked shot at one of their chief competitors. In the bewildering campaign, they offered the public a coupon for their signature sandwich, the Whopper, for just one penny. The catch? You have to go to McDonald’s to get it.
Customers looking to take advantage of the deal would have to first download the Burger King app, then travel to the nearest McDonald’s to unlock a special coupon for their one cent Whopper.
Sound bizarre? Well, it is. Was it smart? Probably. Before we get into why, here’s what the process looks like: You download the app which loads the specially advertised deal, along with a long list of other date-specific deals. Once you are within about 600 feet of McDonald’s (accurate by all accounts we’ve seen), the coupon is unlocked, and you land on their online menu where you can add sides to your order before checking out. You are then directed to the nearest Burger King location.