Coca Cola is breaking into just about every market segment of the beverage industry we can think of: water, coffee, frozen coffee, energy drinks, alcoholic drinks and now mixers – jokes on you Coke, we’ve been mixing your soda with alcohol for years now. Does that make us ahead of the curve?
In all seriousness, their newest product launch is an interesting take on what has been a staple in bars across the world since 1902.
Beginning in Cuba with the Cuba Libre, (otherwise known as a rum and coke) Coke has successfully been pairing its brand with alcohol in a meaningful way for decades. Here in the states, the “Jack and Coke” has long been the drink of choice for casual whiskey drinkers/soda lovers.
The question is, why not Jack and Soda? Or Pepsi? Bourbon and RC? For starters, none of those roll off the tongue quite as well. The real reason, though? Just good branding.