The doctors at SmileKidz were looking to increase their patient list by 10% and expand further into the St. Louis Metropolitan area. With many competitors in surrounding areas, we wanted to launch a full rebranding effort to create a focused identity and increase their patient reach.
We overhauled “Dentistry for Children and Adolescents” brand by focusing on “SmileKidz” as their definitive identity. We launched a kid-friendly campaign by branding the doctors as superheroes. Utilizing the new identity, we created a mail campaign, video campaign and social media strategy to attract new patients.