We are so inundated with logos and brands trying to elbow their way into our line of sight that it has almost become numbing. Product placement and corporate sponsorships dominate, or at least try to, anything and everything brands think our eyes are on. From brand names popping up in sitcoms to branded time-outs during sporting events, the sponsorships are never ending.
It typically takes a huge win or an epic fail to get the public’s attention, and it’s hard to even say that both scenarios don’t ultimately end up creating the same result. After all, it’s just about being a part of the conversation, right? Only those with stock options can truly tell, as the rest of us just move on to the next topic of discussion.
The sensationalist in me would like to weigh in on this week’s decision by Nike to pull one of their latest shoe designs off the market after Colin Kaepernick weighed in with his opinion. But I see no need in tossing gasoline on a tire fire. I am curious to see how this plays out in the long game, though.