Your 2021 Marketing Checklist for the Plumbing Industry.
Marketing is fluid. No two marketing campaigns are truly alike, as not everyone’s goals are going to be exactly the same. For that reason, it’s important to make sure you’re using the right tools for the job. After all, you wouldn’t use the same tools to install a toilet as you would to install a water heater, right?
For us, marketing doesn’t mean using the same three tools to build a plan that fits every business. We need to first understand what’s keeping leads from flowing through your pipeline before we start packing our toolbox to figure out how to unclog it.
Here’s a simple checklist that can help you figure out what tools you’ll need for the job:
Digital advertising has revolutionized the ad world.
Unlike traditional advertising like billboards and commercials, we can track digital ads in real-time to gauge their effectiveness. We monitor ads daily to see what’s working the best and adjust accordingly to ensure the right message is reaching the right people.
This can prove to be particularly impactful for your industry where it’s likely not many, if any at all, of your competitors are utilizing digital advertising. Your customers may be searching for terms like “sump pump installation” or “water line repair” services, for example, but are they finding you? Digital ads can put your brand front and center while establishing the professional nature of your brand.
The Right Tools + Expertise = A Job Well Done.
Marketing is a difficult world to navigate. That’s why sometimes it’s best to just call in the experts. We know you are the experts at what you do. We hope you know we’re the experts at what we do. Helping businesses achieve their goals and grow their business.