Telling the story of your company sounds easy, but many fail at doing it right.
One of the first questions you need to ask as a business is: Are you telling your story or are you just alluding to it?
A lot of times when a business attempts to tell the story of their brand, they end up just skimming the surface of who they are and what they do.
The conversation between Todd and Catie began after Catie attended Marketing United in Nashville. That’s where she heard keynote speaker Kindra Hall speak about the importance storytelling is to every business. In the video above, Catie and Todd discuss some of the main points from the marketing conference and how it applies to local businesses.
So, what makes businesses’ miss their story? Why do businesses believe their story doesn’t matter to their audience?