HOW TO FIND YOUR TRUE BRAND STORY
Telling the story of your company sounds easy, but many fail at doing it right.
One of the first questions you need to ask as a business is: Are you telling your story or are you just alluding to it?
A lot of times when a business attempts to tell the story of their brand, they end up just skimming the surface of who they are and what they do.
The conversation between Todd and Catie began after Catie attended Marketing United in Nashville. That’s where she heard keynote speaker Kindra Hall speak about the importance storytelling is to every business. In the video above, Catie and Todd discuss some of the main points from the marketing conference and how it applies to local businesses.
So, what makes businesses’ miss their story? Why do businesses believe their story doesn’t matter to their audience?
First and foremost, people think their business doesn’t have a story.
This is a major mistake businesses make. Since they don’t believe they have a story they focus on the fallback answer of, “these are our services and this is what we do.”
Don’t be fooled though. Just as Kindra explained at the conference, every company has a story. You just need to take the time to think about what it is. Sit down with your staff and colleagues and talk about it. Are you passionate about what you do? No matter your services or the products you offer, you have a story to tell.
People don’t realize that their story can be simple and powerful.
Businesses already know their story, and that makes it difficult to explain to others who don’t. Ever heard of the curse of knowledge? Start thinking as a customer who doesn’t know you or your company’s reputation. When telling your story remember you’re speaking to those who don’t have any context or backstory to who you are and why you’re passionate about what you do. This is where your story can be powerful.
People are drawn to stories. As Kindra pointed out, people remember stories, not facts. They remember the sentiment of a story, over drab information.
Stories are powerful. Your company’s story can be too.