One of the greatest mistakes the business world makes in its assessment of marketing agencies is “if they’ve tried one, they’ve tried them all.” When a business has a bad experience with marketing in any respect, they sometimes react by dismissing it altogether. Which is a huge mistake. Though one we’ve addressed countless times. Before we get into the details about what our clients have learned from working with us, let’s first explore some of the things we’ve learned from working with them.
We often hear (too often if you ask us) that some businesses suffer from the “once bitten, twice shy” mentality. They’ve attempted marketing in some form in the past, only to have a bad experience that sullies their perception of marketing in general. Which, when considering the investment that serious marketing campaigns entail, rightly causes them to be reluctant to engage in any future efforts.
However, this same reasoning has also worked in our favor from the true believers that know marketing is a must, but only if it’s done with intention. We’ve heard plenty of stories from unhappy customers that had a less than desirable experience, yet knew that there must be a better way. And those that fall in that camp are correct. Not every agency works in the same methodology, the same way not every hair stylist is going to style your hair in the same way. We all have our methods.
We’ve learned that nurturing the relationships with our clients and first learning their needs and goals not only helps to find an immediate common ground, but also to sow the seeds of success.
Here are a few takeaways from our clients that might have you thinking twice about your previous experiences and what to expect from a marketing strategy that works.