“Marketing is a gimmick.” It may not be what people have said explicitly, but it’s an attitude we face often. I believe in marketing. I take pride in my work. And it’s not only frustrating but disheartening to hear a business who truly needs a marketing strategy, brush marketing aside.
But, as we’ve continued to dive into this belief, what we’ve found is so many businesses only THINK they’ve done marketing. They’ve paid marketing dollars to do one thing and believed if that one thing didn’t work, then marketing must not work.
Sadly, we’ve seen many companies purchase what we would call a “marketing gimmick.” They’ve been sold one piece of the puzzle and are told it’s going to change their sales game forever. But, that would be called magic. And that doesn’t exist (unless we’re all just blinded Muggles). (P.S. Don’t tell Todd I said magic wasn’t real.)
Anyway, TV isn’t marketing magic. Radio isn’t. Facebook isn’t. Digital ads aren’t either. If anyone leads you to believe this, we call that “marketing malpractice.” So, what kind of marketing does work?