This isn’t your typical love story. And, my husband isn’t really even a part of it (scandal!). Let me explain, this is the love story between me and a brand. A financial management brand at that.
At the moment I discovered my need for them, there they were. They understood my struggle. They understood my needs. They understood me.
How did they do that? Marketing.
Now, living on your own you get used to one income, one checking account, focusing on one person’s wants and needs… your own. When my husband and I started talking about marriage, I realized the way we both handled money would probably have to change.
I, being a lover of organization, 1.) wanted a way for us to track it all easily and 2.) work to stay under budget every month (two very difficult tasks for us, might I add).
So I began to do research. I started with asking Facebook friends for recommendations on financial tracking apps.
Some friends recommended YNAB, others recommended Every Dollar, others recommended Mint, and the list goes on. So I looked into all of them. Google searches led me to multiple app options and articles, too. So I started testing out different apps based on the top contenders I found.
Key takeaway: When a customer tells you they heard of you through “word of mouth”, it doesn’t mean that’s the reason they chose you.
Then the wooing began. Let me walk through what impacted my decision to purchase YNAB.
Website Messaging: I like control. They’re telling me I can have total control of our money. Check! Plus, I was able to try a month for free. That meant I could see if this system would make sense for us or if I needed to keep looking.