8 Powerful Reasons You Should Market Like a Brand

Brand vs. Commodity: your guide to the essential differences

Are customers choosing your competitors because of price? Do they not seem to recognize your name or logo? Can you say that your customers are loyal? If not, you might be marketing like a commodity, instead of a brand.

Brands sell at higher prices, develop loyal customer bases, and build long-lasting recognition. So, what makes the difference between a brand and a commodity?

Download our guide to find out.

About Innovations Branding House

We’re a full-service digital marketing agency. Every day, we work to find creative solutions to help bridge the gap between businesses and their customers through digital marketing, market research, creative design, video production, photography, print, web design and more.

You’ll find our office in beautiful Paducah, Kentucky, but we serve clients from Nashville, St. Louis, Lexington, Louisville, and beyond.