If you were to go on Google right now and search “what should I look for in a marketing agency?” you would find some very generic answers.
- A marketing agency should have a blend of tactics to use.
- A marketing agency should hit the target audience.
- A marketing agency should have a process and invite you to participate in it.
Every marketing agency does those things, or at least should do these things. It’s standard in the industry.
We always tell clients it’s not important to be better than your competition, but it is important to be different.