We’re a (whatever’s trending right now) marketing agency experienced in building brands and increasing customers, but not just for anyone. If we can’t help you, we’ll be the first to let you know.. We don’t succeed unless you succeed, and failure does not register in our lexicon.

We create goal driven strategies to determine the proper course of action. Together, we will decide how to measure that success since each client’s goal is going to be unique. Then, we will work to decide which tools work best for your goals and put that plan into action. Take a look at some of the challenges our clients have faced and how we set out to achieve results:

Cook Portable Warehouses

The Challenge

Cook came to us wanting to find a way to easily provide consumers with information consistent with their brand that would help set them apart from their competitors. In addition, they had an overlying goal of obtaining more qualified leads for their business.

The Results

After an extensive analysis of the Cook brand including a digital assessment, surveys and competitor research, we built on the already strong Cook brand by developing a website, social media, and paid search strategy that has ultimately driven hundreds of sales leads through their website each month. As part of this process, many supplemental branding pieces have been created to support this strategy including website downloads, videos, dealer handbooks, company posters, signage, ads, business cards, trailer wraps, tradeshow materials, and more.

Cook Portable Warehouses work collection

“I can’t say enough good things about the team at Innovations Branding House. They assist our company in every facet of marketing from web development and content marketing to graphic design and social media management. They are very attentive to our needs and always quick to respond to emails and phone calls. Most importantly, they get results! I would highly recommend IBH to anyone looking for a knowledgeable and dedicated team to assist with marketing.”

Jonathan Bevis
Cook Portable Warehouses

Since partnering with us, Cook Portable Warehouses has tripled their website-based leads.

Jackson Purchase Medical Associates

The Challenge

Finding the perfect harmony for a brand and their sub-brands can be tricky. To prevent customer confusion, Innovations recommended that Jackson Purchase Medical Associates market themselves with the abbreviation “JPMA” and rebrand themselves and their individual practices. Innovations oversaw that entire rebranding campaign.

The Results

Our finished product gave JPMA a unified brand portfolio and helped position them to better meet their mission. We gave the seven sub-brands their own logos while still tying them to the JPMA brand as a whole. This rebranding also included an updated design for the company’s marketing pieces, photography for their team members and one-minute videos for each member on the JPMA medical staff.

JPMA work collection

Bringing Technology Closer

The Challenge

Formerly known as Ballard Telephone Cooperative, BTC had expanded their scope of business when they began serving more than the Ballard County area. To bridge the disconnect between the name and the services they offer, the BTC brand needed a whole new meaning.

The Results

Working from their own acronym (BTC), we sought to redefine what “Ballard Telephone Cooperative” was all about. We landed on the phrase “Bringing Technology Closer,” then revamped the brand from top to bottom. This work included an updated website and new identities for each branch of service. We also created business cards, video, postcards, and truck wraps for the business.

BTC work collection

First Kentucky Bank

The Challenge

First Kentucky Bank was looking to expand in a competitive market while also catering to their existing customer base. Their aim was to establish an enduring brand strategy that targeted their current customers but didn’t cede to potential new customers.

The Results

Through an extensive research campaign of their current customers, we were able to develop a brand strategy that spoke to both what brand strength was, and what could make them stronger, defined by the customers, themselves. We developed a deeply-rooted campaign centered around their core strengths employing a variety of cohesive and complementary channels.

First Kentucky Bank work collection

McCracken County Cooperative Extension

The Challenge

MCCE offers several educational programs for our community, many of which are completely free, but getting the word out those programs has been difficult. They needed a way to let our community to know what they offer and ultimately increase participation in their classes and events.

The Results

We joined each of the program areas under one unified Facebook business page where all MCCE events now appear. This made it easier to cross promote events under different programs, as well as grow participation for these events with Facebook advertising. A website was developed that ties all program areas together, offers opportunities to interact with MCCE and sign up for more information in each of the program areas, and a calendar system was created that includes all programs and events. Cohesive branding was applied across all platforms including print pieces and promotional videos. The result has been increased community involvement in each program offered by the Extension.

Credit Bureau Systems

The Challenge

CBS offers a diverse variety of medical billing services, from ambulance billing to collections, and many of the details in between. Presenting the company and it’s offerings in a unique light can be a challenge, especially if their clients can get confused navigating a complex array of services.

The Results

Since each service from CBS was operated from its own department, we came up with a branding system in which each service was branded as its own unique subbrand, falling under the bigger umbrella of Credit Bureau Systems. This made it easier for clients to navigate their website and know exactly who to call for support.

Dippin' Dots

The Challenge

Dippin’ Dots needed kiosks designed for retail locations located inside shopping malls that were both modern and sleek, yet still adhered to the visibility guidelines imposed by various shopping centers.

The Results

We created four different kiosk designs varying in size for specific retail spaces, then worked with an engineer to make sure that they operated with the functions necessary to preserve the product. We created a sleek and stylish design aimed to get the attention of potential customers from a distance while maintaining the aesthetic of the Dippin’ Dots brand. With a selective and creative use of materials, we were able to maximize the brand visibility while staying within the guidelines provided by the individual shopping centers.

Pepsi

The Challenge

Pepsi came to us to develop a patent for a consumer product that would allow for fountain soft drinks to be made available from residential refrigerators.

The Results

We developed a concept and created several patents and hundreds of illustrations to show how the concept would look and function for consumer use. In addition, we also designed concepts for the packaging and materials that would be available for sale in grocery stores.

RoadtripKY

The Challenge

We wanted to find a way to tell some of the great stories we have heard from businesses and establishments that have made their mark in Kentucky over the years. After realizing the sense of pride that resonates with residents of the Commonwealth, we sought to create a platform and chronicle some of these great places born and bred right here in Kentucky.

The Results

We came up with the idea to produce a series of short documentaries focusing on some of the businesses we wanted to highlight called Road Trip Kentucky. In the ongoing series, we travel around the state to visit some of these historic establishments to learn their stories and experience them first-hand. Through this project, we aim to encourage both locals and tourists alike to learn more about some of the great history these Kentucky businesses have, and hopefully create some new customers along the way. The videos have racked up over 600 shares and 75,000 views on Facebook alone so far.

Road Trip KY project logo

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