Kentucky typically has two claims to fame that resonate with non-Kentuckians: thoroughbreds and brown water (aka: bourbon). While the horses take front and center on the great Kentucky stage the first Saturday every May, it’s the bourbon that serves as not just the biggest export for the Commonwealth, but also the biggest tourist attraction the other 364 days of the year.
As the bourbon boom seems to match, and surpass, its height in popularity year after year, its newfound successes have hardly begun to be satiated. Yet, it wasn’t all that long ago that the industry was clinging to its last dying, bourbon breath. Smaller distilleries were closing as sales were on the decline all around, and bourbon’s “image” was thought to be dead.