Advertising and sports have a long and complicated history. What was at one time a simple exercise of buying commercial time during a televised event, has grown into a multi-billion-dollar spending practice for companies every year.
Brands, always looking to get their name in front of eyeballs and in ear-holes, have looked for advertising opportunities in every aspect of the game.
Stadium naming rights, sponsored timeouts and in-game pop-up ads aim to create brand awareness for companies trying to maintain a presence of mind to a wide range of consumers. It would seem that every possible advertising avenue has been exhausted. Except for one.