Industry
Travel/Entertainment
Project Year
2022
Timeframe
Ongoing
Website
rileylove.com
Riley Love
Dr. Riley Love has spent his career caring for others as an accomplished Anesthesiologist. Outside of his medical profession, however, lies a different passion: the written word. Riley was looking to create a personal brand to highlight his published work while also providing a digital CV to explore writing opportunities for other publications, so he came to Innovations for help.
The Challenge
Riley came to Innovations in 2022 with retirement on the horizon and a lifetime’s worth of stories desperate for a place to be told. Having had several published works under his belt, including travelogues and screenplays, Riley needed an upgraded digital presence to host his accomplishments and solicit new ones. He also hoped to increase his reach with a more responsive website that was better optimized for search.
The Solution
Realizing the goals for Riley, it was clear from the start that what he needed most was to establish a personal brand for himself that could hitch his name to his writing reputation. Writing in a few different styles and for different purposes, there needed to be a strong thread stringing them together.
After extensive discussions and a lot of reading, our team set about to do our research on how to best portray Riley and his talent as a wordsmith. We first began by bringing Riley’s writing persona to life in a way that was independent of his professional experience. Riley’s works typically fall into the travel/adventure category, so we came up with a mission statement that would describe any work: “The Inner Poetry of the Outer Wilds.”
With this idea in mind, we created a logo mark for the Riley Love name and a new bio that reflected his underrepresented side. We developed a new, visually captivating website to house his many published works and photographs collected over the years. We also sought to capture the essence of Riley in his own words through an invigorating interview process, which resulted in a compelling narrative we wrote and produced for video.
The Results
Created a persona and brand for Riley Love, Writer, that encapsulates his image along with his mission, backed by the promise of “The Inner Poetry of the Outer Wilds.”
- Created a new responsive and SEO driven website to illustrate Riley’s brand which neatly organizes his published writings, travelogues and screenplays.
- Established social channels for Riley’s personal brand and designed collateral to post on those channels. Along with the designed work, we also helped establish a brand voice for Riley inspired by his writing style but adapted for the social media setting.
