Apple produced a commercial last year called “Apple At Work – The Underdogs” which really was a fun, uplifting short film for anyone in the business world. It followed a team who had an idea, but had an opportunity to work hard and bring their concept to reality. Now, COVID-19 has happened and The Underdogs are back, but this time they’re WFH (Working From Home).
Honestly it’s a pretty similar story to the first one. But, we were already in love with these characters and we needed to know what they were up to now. Apple changed the setting, presented new obstacles and featured new products/features, so it felt like a new adventure. We related to them in a time when nothing normal felt relatable anymore. They gave us something to laugh about while also reminding us that we have the tools we need to get the job done, no matter where we are.
The lesson here? Don’t be afraid to repurpose, refocus or completely redo old content. Was it successful? Then, see if you can mimic it or expand its impact. Was it not successful? What can you change to make it more impactful?