As a business owner or key decision maker for a company, there are several choices you’ll be required to make. When it comes to looking toward the future and creating a plan for business growth, there are two types of basic approaches you can take. The sales approach and the marketing approach.
Ideally, your company would be able to allocate resources to develop both approaches, allowing the two to work hand-in-hand. Unfortunately, that is rarely the case. Constraints in time and finances often force brands to choose one approach or the other.
For this reason, it’s important that your business choose the growth strategy best suited to its specific needs. We’ve worked to define the characteristics of each approach in hopes of making this decision as easy as possible for you.