Signet Federal Credit Union came to us because they were preparing to expand into Murray, Ky. Signet needed us to evaluate current marketing and formulate a cohesive and updated brand presence built on strategy and previous research for their expansion.
We developed a brand strategy that included target audience findings, brand promise and branding elements. We created a new website with updated content, graphics and design to align with the developed brand strategy. We launched a campaign for the new branch, which included a billboard, pamphlets, brochures and a social media campaign. We produced multiple videos for television commercials and social media ads. We launched a second campaign for new lead development, which included blogs, emails and social media.